Living Loughborough Project

Living Loughborough will rejuvenate the town centre post-COVID-19. The investment will make the town centre a dynamic, pleasant, safe social hub where residents and visitors can choose to meet, eat, be entertained and shop.

The Living Loughborough project includes:

• the introduction of new interactive digital trails to encourage people to explore the town centre and its heritage. The trails will feature augmented reality which means they will be able to 'see into the past' using a mobile phone app.
• holding more events
• digital signage to showcase local events and information
• investment in Loughborough Markets including:
• flexibility to create areas to hold different types of events
• addition of a covered area in Southfields Park to hold events
• the upgrading of CCTV cameras to improve public safety
• the creation of a new post with Love Loughborough to support crime reduction in the town centre including the purchase of 100 new radios for traders as part of the retail radio scheme
• more 1-2-1 support for businesses on topics including using digital technology and marketing
• improvements to Queen's Park including the entrances from Granby Street and Granby Street car park, the addition of new information points, new lighting to the bandstand and improved lighting of the Carillon Tower.
• the expansion of free public wi-fi in the town centre to include Ward's End, Devonshire Square, Bedford Square and Queen's Park

Loughborough Town Deal Grant: £2.87 million